More than 3,000 people came together in Bengaluru to promote breast cancer awareness at the ‘Pinkstrong – 3K Walkathon’ organised by Fortis Hospital, Bannerghatta Road. The initiative highlighted the importance of recognising warning signs, undergoing appropriate screening and seeking medical advice without delay.
The event saw participation from members of the community, breast cancer survivors and healthcare professionals. Kannada actress Ms. Milana Nagaraj also joined the initiative in support of the awareness campaign.
The three-kilometre walk started from the hospital and covered the route towards Hulimavu Lake before returning to the hospital. The programme also included a Zumba session and other community activities designed to encourage greater engagement around breast health.
Ms. Milana Nagaraj, Kannada Actress, said, “Breast health deserves greater attention and open conversation. Women often balance several responsibilities, and it is important that their own health also remains a priority. It was encouraging to see the community come together to raise awareness and express solidarity with those affected by breast cancer.”
Dr. C. Ramachandra, Principal Director – Surgical Oncology, Fortis Hospitals, Bengaluru, & Chairman – Surgical Oncology Council, Fortis India, said, “Breast cancer is increasingly affecting younger women in India, making awareness and early detection more important than ever. Women should be encouraged to understand their breast health and seek medical evaluation promptly if they notice changes such as a new lump, changes in breast shape or skin, or unusual nipple discharge. Screening recommendations depend on age, individual risk factors and clinical advice. Women experiencing symptoms should not delay evaluation while waiting for a routine screening appointment. Early detection can significantly improve treatment outcomes.”
Dr. Niti Raizada, Principal Director – Medical Oncology and Hemato-Oncology, Fortis Hospitals, Bengaluru, said, “Breast cancer affects patients and families physically and emotionally. Alongside timely diagnosis and appropriate treatment, access to clear information and psychological and social support is important. Open conversations can help address stigma and misconceptions, allowing women to seek advice and discuss their concerns without hesitation. Treatment decisions should be individualised according to the diagnosis and the patient’s clinical needs.”
Mr. Gautham, Facility Director, Fortis Hospital, Bannerghatta Road, said, “Pinkstrong brought community members, survivors and healthcare professionals together around a shared public health concern. We thank all participants for contributing to the initiative and helping create space for conversations about breast health. The focus was on awareness, informed health decisions and support for people affected by breast cancer.”
The Pinkstrong walkathon used community participation to reinforce the importance of breast health awareness and timely medical attention. Initiatives such as these can help encourage informed conversations and support earlier action against breast cancer.
(Photos courtesy: fcebook/FortisBLR)