Bengaluru, 25 September, 2026: Fortis Hospitals, Bengaluru, is expanding its community-focused cardiac awareness efforts with a plan to train more than 25,000 citizens in CPR across its seven hospitals. The initiative is part of a wider World Heart Day 2026 campaign designed to help people respond more effectively to cardiac emergencies.
The hospital network has introduced “Don’t Miss a Beat – Attack the Attack,” a Kannada-language heart-health campaign that highlights three key messages — Prevent the Attack, Recognise the Attack and Attack the Attack — urging people to prioritise heart health, recognise warning signs and take immediate action during a cardiac emergency.
A key feature of the campaign is a Kannada jingle and video created with the participation of renowned singer, composer and producer Shri Raghu Dixit. The initiative adapts Fortis’ “Attack the Attack” campaign for Bengaluru’s Kannada-speaking communities, using music and local-language communication to make the message easier to connect with.
Shri Raghu Dixit, Renowned Indian Singer, Composer & Producer, said, “Music has the power to bring people together, and important messages can become more memorable when shared in a familiar and engaging way. I am pleased to be associated with Fortis Bengaluru’s ‘Don’t Miss a Beat – Attack the Attack’ and help take this important heart-health message to people in Kannada.”
The campaign was formally launched in Bengaluru in the presence of cardiologists, cardiac surgeons, hospital leaders, staff members, patients and other guests.
Shri U.T. Khader, Hon’ble Minister for Health & Family Welfare, Government of Karnataka, said in a statement, “Heart health is not only about medical care, but also about awareness, prevention and timely action within our communities. Initiatives that take these messages beyond hospitals and make them accessible to citizens play an important role in building a more informed and prepared society. The ‘Don’t Miss a Beat, Attack the Attack’ campaign is a meaningful effort to communicate the importance of recognizing heart attack symptoms and responding without delay. I appreciate Fortis Bengaluru for bringing together healthcare expertise, community awareness and the power of Kannada music to communicate this vital message. I also commend Shri Raghu Dixit for using music as a powerful medium to make this important health message more relatable and accessible to the people of Bengaluru.”
According to Fortis Bengaluru, the CPR programme is intended to give members of the public basic awareness of CPR and appropriate first-response measures while professional medical assistance is being arranged. The initiative takes the hospital’s cardiac preparedness efforts into the wider community.
Dr Vivek Jawali, Chairman – Cardiac Sciences, Fortis Hospitals, Bengaluru, said, “Heart attacks can have serious consequences, and timely action is crucial during a cardiac emergency. Along with recognizing warning signs, it is important for people to understand the role of preventive heart care and know how to respond when someone experiences a cardiac event. Through this campaign, we hope to make these messages accessible and memorable for the people of Bengaluru, while encouraging greater awareness and preparedness within the community.”
Dr. Ananth Rao, Regional Director – Operations, Fortis Hospitals, Bengaluru, said, “Heart health awareness needs to extend beyond clinical settings and become part of everyday community conversations. Through ‘Don’t Miss a Beat – Attack the Attack’, we are bringing together prevention, awareness and emergency preparedness in a way that connects with Bengaluru’s communities. Our initiative to create CPR awareness and train more than 25,000 citizens across seven Fortis Bengaluru hospitals, reflects our commitment to building greater community preparedness and empowering people to take appropriate action when it matters most.”
By combining Kannada-language communication with CPR awareness and community training, Fortis Bengaluru is seeking to make cardiac preparedness part of everyday public awareness. The initiative places emphasis on prevention, recognising symptoms early and responding quickly when a heart emergency occurs.
(Photo courtesy: facebook/FortisBLR)